The liquor store at Walmart has a separate entrance but still blends into the architecture. The team was looking for a more distinct personality for the Liquor Box and more awareness to drive traffic and thereby more sales. Two distinct directions were developed for testing. The first concept used inspiration from the brewing culture to enhance the entrance and interior walls. The second was inspired by discount liquors stores. Exterior illumination was added to both solutions, as well as enhanced category signing throughout the store. The project also included looking at value messaging, instore merchandising and specialty fixtures.
