The founders of the inVitamin brand began selling charcoal tooth powder out of their kitchen. They create personal care products that are unique, affordable and 100% natural. The backdrop of a smile with black teeth was the centerpiece of the brand. They provided the logo but wanted additional work done on the brand promise and packaging. The phrase Pure & Powerful was added to clarify their natural ingredients position. The packaging celebrates the ingredients like Pure Lanolin, Goat’s Milk Laundry Soap and Baking Soda Deodorant. Discussion began lately about the name inVitamin. What does it mean? Does it decode? No. So look for a their new name Bemndful on packaging in the near future.
