Sam’s Club wanted to showcase its partnership with Google and create a store within a store. The store needed to showcase the array of Google products in a hands-on educational experience and convert into a demo space for small groups. The SWS showcased Google Home, Nest security system, Daydream VR headsets, the Pixel phone, YouTube entertainment and various accessories. Part of the ask was to help define the Google Home experience and storyboard content for the large digital screen on the back wall. The final aesthetic of the space took on a visual partnership between Google and Sam’s. Thanks to Jim Marson for the great C4D renderings.
