Target marketing was born out of department store retail experiences like flower shows and Christmas windows. They understand the guests need to get their seasonal fix. The assignment was to fill the store with chocolate bunnies and Easter color. After looking for a worthy designer to pair with an exclusive Godiva partnership the concept of kissing chocolate bunnies paired beautifully with artist Catalina Estrada from Columbia. Her elaborate floral patterns created a magical Easter instore experience. The project included an exclusive Bunnylicious Godiva package design, an overabundance of in-store marketing in various department and print advertising. It was Bunnylicious.
