Minnetonka Moccasins was experiencing unprecedented growth in Asia and Europe. They wanted a more modern, trend right retail platform for their continuing international success. The assignment was to develop a core store model that was affordable, brand right, recognizable and could adapt to unique store sizes and configurations. The solution was a store-in-a-box. The kit of parts approach included wall and ceiling treatments, furniture, lighting and finished and allowed Minnetonka Moccasins to reconfigure retail spaces from department store pop-ins to stand-alone stores.
