Family brand Jack Links started making beef jerky using craftsmanship handed down for many generations. It has won the hearts of fans for it quality and its charming Sasquatch mascot who connects with customers by advocating a “Feed Your Wild Side” approach to life. The assignment began as an RFP asking for a retail experience that reflected their irreverent brand. The space to be transformed was in fact two space. The largest space became a woodsy, north woods C-store and the smaller space was transformed into a labor-less Sasquatch photo op. Project included naming, brand design, space interior and exterior design (thanks to The Cunningham Group for their expertise during the space planning stage and build out), fixturing, display and merchandising, product development and technology solutions.
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