DreamWorks purchased Classic Media a few years ago and now owns the brave and loyal Lassie franchise. The challenge was to revive Lassie and create a 360-degree brand. The brand needed to communicate trust, intelligence and consistency which led to the creation of an all-natural line of product that are Vet tested and Lassie approved. There was a full assortment of dog food, treats, apparel, toys, collars, leashes, shampoos and other pet care products. Presentations to various retailers, print ads, social, retailtainment, partnerships and online.
