The powers that be on Walmart’s Entertainment Council and Universal Studios wanted a knock-it-out-of-the-park instore launch for Jurassic World Fallen Kingdom. They were willing to bring the story to life on the exterior of a large media market store and explore new technologies. The concept of the dinosaurs unleashed and crashing out of the building was approved and executed on the Burbank Superstore. On the inside of the store Pterodactyls attack the department signs while a herd of dinosaurs stampede through the glass doors. Hologram projectors were installed in the toy department and a life-size T-Rex appeared at the Jurassic World retailtainment events.
