The CW Lofts are in the converted former Cream of Wheat headquarters in the Mid- City Industrial neighborhood of north Minneapolis. Managing a dog friendly property sandwiched between old warehouses and multiple popular distilleries and breweries the board asked for help creating a distinctive brand. Using the original 1920 building architectural drawings and Cream of Wheat reference a new brand emerged. The bold new identity captures the history of the building while fitting nicely into the modern brewing culture neighborhood. The identity package consisted of logo development, building identification inside and out, website, newsletter and Loft Life shirts.
