Wayne Talley

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	<title>Wayne Talley</title>
	<link>https://waynetalley.cargo.site</link>
	<description>Wayne Talley</description>
	<pubDate>Mon, 06 Apr 2020 13:08:50 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://waynetalley.cargo.site/Home</link>

		<pubDate>Sat, 14 Mar 2020 20:48:39 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

		<guid isPermaLink="true">https://waynetalley.cargo.site/Home</guid>

		<description>
	&#60;img width="524" height="91" width_o="524" height_o="91" data-src="https://freight.cargo.site/t/original/i/58bb3941e3b1946a1fc1f2c896ccc994b965ba205a788a400d26c768c13760a8/Wayne-Talley-type.jpg" data-mid="63608585" border="0" data-scale="65" src="https://freight.cargo.site/w/524/i/58bb3941e3b1946a1fc1f2c896ccc994b965ba205a788a400d26c768c13760a8/Wayne-Talley-type.jpg" /&#62;
	Design &#124; Creative Direction &#124; 3D

wtalleydesign@gmail.com


I’ve always been a creative. My fifth grade teacher had me designing sets for school plays and teaching an art class once a week. In high school, Mrs. Revier encourage me to chose a career in creative and don’t look back. I was fortunate to attend The Minneapolis College of Art and Design, one of the country’s premier design schools. Looking back it was one of the best decisions of my life. I majored in both design and illustration, the skills that helped propel my career. Tina Wilcox was one of my first clients and eventually became my business partner. We teamed up to build John Ryan Company and later Fame and Black retail marketing agencies. While at Martin Williams/Fame, part of Omnicom, I was responsible for the largest client systems with a creative team of eight. I have a holistic approach to brand building by identifying the brand promise, then driving it through every touchpoint. I’ve been blessed over the years to work with some of the greatest retail creative minds in the industry. One of those clients called us brand architects, a term that summarizes what I do. The website is divided into packaging projects, store design, brand development and in-store marketing. Reach out if you’d like to team up on a project. This is my work. Click on an image to see case study.</description>
		
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		<title>Contact</title>
				
		<link>https://waynetalley.cargo.site/Contact</link>

		<pubDate>Mon, 06 Apr 2020 13:08:50 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

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		<description>Contact

For inquiries email me at wtalleydesign@gmail.com</description>
		
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	<item>
		<title>Information</title>
				
		<link>https://waynetalley.cargo.site/Information</link>

		<pubDate>Sat, 14 Mar 2020 20:48:40 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

		<guid isPermaLink="true">https://waynetalley.cargo.site/Information</guid>

		<description>Information


	&#60;img width="506" height="91" width_o="506" height_o="91" data-src="https://freight.cargo.site/t/original/i/23b25d7fa2f45cbfd4dd649d065612c1d7684d45b6b1ee0be65cd3e896d76d4a/Wayne-Talley-type.jpg" data-mid="63895244" border="0" data-scale="62" src="https://freight.cargo.site/w/506/i/23b25d7fa2f45cbfd4dd649d065612c1d7684d45b6b1ee0be65cd3e896d76d4a/Wayne-Talley-type.jpg" /&#62;
	wtalley@blackretail.us


	I grew up in a small town in Minnesota.I swam in creeks, was in cub scouts, went hunting and fishing with my dad and traveled with the marching band. But I’ve always been a creative director. I grew up inspired by my uncle Dave Matheny’s full page illustrations in the Star Tribunes Taste section on Sundays. I had a great teacher in fifth grade who had me designing sets for plays and teaching drawing classes. In high school I worked with the theater director to design sets and created album covers for the MHS band concert recordings.

When I went off to The Minneapolis College of Art and Design I painted murals and portraits to help cover the cost. It was a great time to attend MCAD. My classmates were founders of many Minneapolis agencies like Little &#38;amp; Co, PMH and Scott Baker &#38;amp; Asso. I began college as an illustrator but left a Graphic Designer after my eyes were opened by the legendary designer Peter Seitz.

In my first full time position I was lucky enough to meet and work closely with Tina Wilcox when we were young and beautiful. She eventually moved to John Ryan &#38;amp; Co where she hired me to help her build a retail agency. While there, we did it all.

	Concentrating on the retail world, I spent most of my time focused on creating a 360 degree brand experience for my clients. Rebranding, in-store promotional campaigns, packaging and space design. I learned to hate the word signage. I found the term derogatory and always correct people with terms like sign program or in-store marketing. I believe great retailers are great entertainers. Working for Marshall Fields and Target, under John Pellegrene and Michael Francis, I grew to understand the Disney term imagineers. Creating department store Christmases and spring flowers shows is where all the things I learned were put to the test. Invisioning the experiences for Alice in Wonderland and Beatrix Potter began with the event but incorporated all their in-store marketing from custom rugs, shopping bags and banners. Doing these events taught me that everyone needs their holiday fix no matter how big a retailer you are. And to be honest I love doing things that are BIG! Tina and I stayed up working way too late and smoked way too much. We eventually left and started FAME, a retail brand agency, were we did a mountain of work for Target, Wilsons and Marshall Fields. After struggling to agree on a new contract we left to start over and founded Black Retail to continue doing the work we love.

During my career I’ve worked with an amazing assortment of CMO’s, designers and production gurus to whom I’ll be forever grateful. These marketing titans have trusted me with their brands and refer to me as a brand architect. They know I love to control every touchpoint. After completing a rebranding effort or repackaging project the next question from the client is “What would the space look like?” or “How would this look in the store?” The 360 degree approach eventually leads to a brand launch with print materials, retailtainment events, guerilla tactics, TV and social media.

Let’s collaborate on a project.

This is my work.
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		<title>Google SWS at Sam's</title>
				
		<link>https://waynetalley.cargo.site/Google-SWS-at-Sam-s</link>

		<pubDate>Mon, 16 Mar 2020 00:45:19 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

		<guid isPermaLink="true">https://waynetalley.cargo.site/Google-SWS-at-Sam-s</guid>

		<description>Google SWS at Sam’s

Sam’s Club wanted to showcase its partnership with Google and create a store within a store. The store needed to showcase the array of Google products in a hands-on educational experience and convert into a demo space for small groups. The SWS showcased Google Home, Nest security system, Daydream VR headsets, the Pixel phone, YouTube entertainment and various accessories. Part of the ask was to help define the Google Home experience and storyboard content for the large digital screen on the back wall. The final aesthetic of the space took on a visual partnership between Google and Sam’s. Thanks to Jim Marson for the great C4D renderings.

&#60;img width="3484" height="1988" width_o="3484" height_o="1988" data-src="https://freight.cargo.site/t/original/i/2f35e390d39fe8e7b75b24719faa35c53546b7f63fc4f253b9ee2069fc2946c3/All-Google-Products-w-table.jpg" data-mid="63630094" border="0"  src="https://freight.cargo.site/w/1000/i/2f35e390d39fe8e7b75b24719faa35c53546b7f63fc4f253b9ee2069fc2946c3/All-Google-Products-w-table.jpg" /&#62;&#60;img width="3562" height="1783" width_o="3562" height_o="1783" data-src="https://freight.cargo.site/t/original/i/1d8de5b3a1579ccf6cf7726303e9c579cc933badcc8058c05c9457a52d126dad/Google-Face-on-view.jpg" data-mid="63630125" border="0"  src="https://freight.cargo.site/w/1000/i/1d8de5b3a1579ccf6cf7726303e9c579cc933badcc8058c05c9457a52d126dad/Google-Face-on-view.jpg" /&#62;&#60;img width="2619" height="1528" width_o="2619" height_o="1528" data-src="https://freight.cargo.site/t/original/i/7c2ba14cacbc34564d2ee4931468b4fc4cb69ecb834987dbe21167f1d488d083/Google-Tech.jpg" data-mid="63630126" border="0"  src="https://freight.cargo.site/w/1000/i/7c2ba14cacbc34564d2ee4931468b4fc4cb69ecb834987dbe21167f1d488d083/Google-Tech.jpg" /&#62;&#60;img width="2199" height="930" width_o="2199" height_o="930" data-src="https://freight.cargo.site/t/original/i/414878430efd335b8bd73b775a7dc822dddcd2e4f6982e9c5c356836fa74993f/Google-Content-frames.jpg" data-mid="63630150" border="0"  src="https://freight.cargo.site/w/1000/i/414878430efd335b8bd73b775a7dc822dddcd2e4f6982e9c5c356836fa74993f/Google-Content-frames.jpg" /&#62;&#60;img width="2768" height="735" width_o="2768" height_o="735" data-src="https://freight.cargo.site/t/original/i/abb41815e2c3b681042fc689a44602995616a5123b41ec35afe2b165f9236b93/Smart-Home-Experience.jpg" data-mid="63630220" border="0"  src="https://freight.cargo.site/w/1000/i/abb41815e2c3b681042fc689a44602995616a5123b41ec35afe2b165f9236b93/Smart-Home-Experience.jpg" /&#62;&#60;img width="2962" height="2004" width_o="2962" height_o="2004" data-src="https://freight.cargo.site/t/original/i/0181ab9663adef04c63fa09aeda1b0b17089eac6e98b30a35f4bd9b92076539c/SWS-with-benches.jpg" data-mid="63630222" border="0"  src="https://freight.cargo.site/w/1000/i/0181ab9663adef04c63fa09aeda1b0b17089eac6e98b30a35f4bd9b92076539c/SWS-with-benches.jpg" /&#62;</description>
		
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		<title>Aria Packaging</title>
				
		<link>https://waynetalley.cargo.site/Aria-Packaging</link>

		<pubDate>Sun, 15 Mar 2020 14:00:01 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

		<guid isPermaLink="true">https://waynetalley.cargo.site/Aria-Packaging</guid>

		<description>Aria Packaging


The hardware department at Target stores eliminated paint during a decline in paint sales. They began to rethink their decision as the DIY sector began to boom. They asked for an elevated, differentiated paint solution. A smaller, edited line of trend-right designer paint tied to Target’s home goods such as their bed/bath collections, furniture, draperies and textiles. The brand Aria was born after a long naming process. To set it apart, further differentiation was essential. Rethinking how paint should be packaged created a fresh new look for the brand. The dishwashing detergent inspired package was easier to pour than a classic pail and allows more SKU’s on a shelf. The call to action Revive, Refresh, Re-new speaks directly to Target’s DIY customer. The project included naming, brand identity, packaging, in-store presentation, idea books and more. Anchored by a solid brand personality, Aria was extended into DIY wallcoverings. Wrap around endcaps included flip panels with inspirational designs to excite and inform customers.

 
&#60;img width="3648" height="3664" width_o="3648" height_o="3664" data-src="https://freight.cargo.site/t/original/i/960ed8319439f6aa22f47821b2e2f5250aa8a095e8c4598baae2f39a0966974c/Aria-Group-Shot-3-w-drop.jpg" data-mid="63582213" border="0"  src="https://freight.cargo.site/w/1000/i/960ed8319439f6aa22f47821b2e2f5250aa8a095e8c4598baae2f39a0966974c/Aria-Group-Shot-3-w-drop.jpg" /&#62;
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		<title>Lucky Oven Bakery</title>
				
		<link>https://waynetalley.cargo.site/Lucky-Oven-Bakery</link>

		<pubDate>Sun, 15 Mar 2020 15:04:45 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

		<guid isPermaLink="true">https://waynetalley.cargo.site/Lucky-Oven-Bakery</guid>

		<description>Lucky Oven Bakery

Pastry chef Kristy Dirk has wanted to open a bakery since she was a child. Her story of baking complex creations on her Easy Bake oven as a child inspired the name Lucky Oven and other brand elements. The Lucky Oven Bakery brand experience is an Instagrammable wall of Easy Bake ovens. Kristy acknowledged she drove up the price of the ovens on Ebay by purchasing more than 50 ovens in such a short period to complete the wall. The project consisted of exterior signing, t-shirts, menus and menu boards throughout the Minneapolis Armatage neighborhood bakery.


&#60;img width="1440" height="1217" width_o="1440" height_o="1217" data-src="https://freight.cargo.site/t/original/i/36bb9f80610e1ece7940cf13717f1de09fb1e6c38b01fe717842dbe1ca886bd7/Lucky-oven-exterior-nite.jpg" data-mid="63585473" border="0"  src="https://freight.cargo.site/w/1000/i/36bb9f80610e1ece7940cf13717f1de09fb1e6c38b01fe717842dbe1ca886bd7/Lucky-oven-exterior-nite.jpg" /&#62;&#60;img width="959" height="788" width_o="959" height_o="788" data-src="https://freight.cargo.site/t/original/i/c865002ac8608ca7d435bf7a32016558226cac08d06fa16b41f2f3bcffa86929/Lucky-Oven-logo.jpg" data-mid="63585477" border="0"  src="https://freight.cargo.site/w/959/i/c865002ac8608ca7d435bf7a32016558226cac08d06fa16b41f2f3bcffa86929/Lucky-Oven-logo.jpg" /&#62;&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/537f4abf8e26440879242d220fdb0e9b48bdd2a5b8f203158d862d8323f16c05/Lucky-oven-wall.jpg" data-mid="63585495" border="0"  src="https://freight.cargo.site/w/1000/i/537f4abf8e26440879242d220fdb0e9b48bdd2a5b8f203158d862d8323f16c05/Lucky-oven-wall.jpg" /&#62;&#60;img width="1728" height="612" width_o="1728" height_o="612" data-src="https://freight.cargo.site/t/original/i/0b7ca6f82c3cd762552df693df1595182da6fbf0ba666787d99de595fbc29a32/Lucky-menu--shirt--blade.jpg" data-mid="63586206" border="0"  src="https://freight.cargo.site/w/1000/i/0b7ca6f82c3cd762552df693df1595182da6fbf0ba666787d99de595fbc29a32/Lucky-menu--shirt--blade.jpg" /&#62;&#60;img width="3216" height="2731" width_o="3216" height_o="2731" data-src="https://freight.cargo.site/t/original/i/44e0516a853dcc742edc78822c6f76e5dd08a8377cd8473446059ddfca5e5185/Lucky-Oven-facade.jpg" data-mid="63585586" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/44e0516a853dcc742edc78822c6f76e5dd08a8377cd8473446059ddfca5e5185/Lucky-Oven-facade.jpg" /&#62;&#60;img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/bd0af99df2499c66a81eaf4e0c4d42a1922ca4ee49a5f183efd9146cac8f5ff4/Lucky-oven-door.jpg" data-mid="63585538" border="0" data-scale="38" src="https://freight.cargo.site/w/1000/i/bd0af99df2499c66a81eaf4e0c4d42a1922ca4ee49a5f183efd9146cac8f5ff4/Lucky-oven-door.jpg" /&#62;</description>
		
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		<title>JCP Shop</title>
				
		<link>https://waynetalley.cargo.site/JCP-Shop</link>

		<pubDate>Sat, 21 Mar 2020 04:25:24 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

		<guid isPermaLink="true">https://waynetalley.cargo.site/JCP-Shop</guid>

		<description>JCP Shop

JCPenney went through an upheaval a few years ago and one of the changes was recreating their logo into the Fair and Square icon. The new logo represented the American flag. As part of the new brand JCP wanted a basics shop to showcase this new direction and stand for the very best basic apparel. They called it the JCP Shop with the message “Basics don’t have to be Basic.” The look and feel of the space is a cross between an Apple store and a Uniglo store. This meant incorporating lots of mannequins some stacked on top of each other and some on tables to create a grandness that elevated the basic apparel. It allowed JCP to showcase all the seasonal color combinations and accessories. The JCP Shop project continued with redesigning the circular format and packaging. The last image shown is how JCP built out the instore shop (unfortunately no mirrored ceiling) showing the white fixtures, mannequins and brightly colored merchandise.


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		<title>Minnetonka Moccasins</title>
				
		<link>https://waynetalley.cargo.site/Minnetonka-Moccasins</link>

		<pubDate>Sun, 15 Mar 2020 14:18:11 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

		<guid isPermaLink="true">https://waynetalley.cargo.site/Minnetonka-Moccasins</guid>

		<description>Minnetonka Moccasins
Minnetonka Moccasins was experiencing unprecedented growth in Asia and Europe. They wanted a more modern, trend right retail platform for their continuing international success. The assignment was to develop a core store model that was affordable, brand right, recognizable and could adapt to unique store sizes and configurations. The solution was a store-in-a-box. The kit of parts approach included wall and ceiling treatments, furniture, lighting and finished and allowed Minnetonka Moccasins to reconfigure retail spaces from department store pop-ins to stand-alone stores.


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	<item>
		<title>Ayomi Yoshida</title>
				
		<link>https://waynetalley.cargo.site/Ayomi-Yoshida</link>

		<pubDate>Tue, 17 Mar 2020 15:23:16 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

		<guid isPermaLink="true">https://waynetalley.cargo.site/Ayomi-Yoshida</guid>

		<description>Ayomi Yoshida
In their quest to bring surprise and delight to its guests Target decided to refresh their gift wrap department with Japanese designer Ayomi Yoshida. Ayomi comes from a long line of creative family members. Her exuberant, graphic pop art colors and origami package adornment needed just the right touch of discrete packaging. The solution was the message “The art of gifting” using white and frosted boxes that showcased her art. The launch included a three dimensional endcap, origami doordrop and fun Ayomi gift cards.

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	<item>
		<title>CW Lofts</title>
				
		<link>https://waynetalley.cargo.site/CW-Lofts</link>

		<pubDate>Sun, 15 Mar 2020 21:34:31 +0000</pubDate>

		<dc:creator>Wayne Talley</dc:creator>

		<guid isPermaLink="true">https://waynetalley.cargo.site/CW-Lofts</guid>

		<description>CW Lofts

The CW Lofts are in the converted former Cream of Wheat headquarters in the Mid- City Industrial neighborhood of north Minneapolis. Managing a dog friendly property sandwiched between old warehouses and multiple popular distilleries and breweries the board asked for help creating a distinctive brand. Using the original 1920 building architectural drawings and Cream of Wheat reference a new brand emerged. The bold new identity captures the history of the building while fitting nicely into the modern brewing culture neighborhood. The identity package consisted of logo development, building identification inside and out, website, newsletter and Loft Life shirts.

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